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Why are you targeting these areas now?
Our 40th anniversary seemed like the appropriate time to look at what we’ve achieved and how we can continue to be a trail blazer for the next 40 years. The Body Shop is a company that has pioneered different ways of thinking, talking and acting. Our ground-breaking campaigns changed laws on animal testing, domestic violence and human trafficking. We were the first in the beauty industry to use community trade and we still have the strongest community trade program in the industry. We want to continue this legacy by pushing the boundaries to protect our planet for future generations. It’s what we’ve always done and what we want to continue to achieve.