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Why is it called Enrich Not Exploit™?

As a company, we seek to protect and enhance the planet, its people and our products in every part of our business: ingredients, products, packaging, stores and campaigns. Under each pillar we have specific, measurable targets that make us accountable for delivery.  “It’s in our hands” means we acknowledge that we have the power to make positive changes in the world as a business have the responsibility to do that; but also that we all, every one of us including all our customers, have the power to make a positive difference in people’s lives. We believe that this statement is strong and honest. 

It is much more than a campaign strapline or marketing promotion. Its how we define our journey towards fulfilling our vision is to achieve true sustainability and being the most ethical global business in the world.  Our Commitment aims to empower everyone in the company to embrace a new way of working, with new objectives and ambitious targets, which will deliver high impact performance and ground-breaking projects.

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